Insight

South Africans believe local travel is expensive and they don’t always know where to go. We wanted to encourage domestic travel using a social media campaign to promote Sho’t Left Travel Week

Idea

We negotiated amazing deals with local travel partners and sold them to everyday South Africans via the Sho’t Left website. Travel influencers helped to spread the word and savvy social media community management hijacked online conversations to push traffic to the site so consumers could purchase the deals. By offering tailored prices, locations & experiences, we helped South Africans explore more of their beautiful country!