Who We Are

We are Africa’s most prodigious media, marketing, communications and advertising powerhouse. Our business represents the best of African creativity, celebrating where we come from and the expression and voices of our people.

Through the power of collective creativity and the continent’s best talent, we elevate brand value across every marketing vertical.

We are part of one of the largest advertising and communications groups on the planet, Publicis Groupe – which employs over 100,000 people across more than 100 countries. Publicis Groupe has made a name for itself by putting its people first.

We, at Publicis Groupe Africa, are no different. With over 60 agencies across 36 countries on the continent, there’s no better place to grow a rewarding career in media, communications, marketing or advertising in Africa.

Our Brands

Bespoke Agencies

The Power of One is both what we offer as a model and our cultural philosophy. It explains our ability to help our clients unlock growth in the platform world, driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. By fusing together our creative, intelligence and technology expertise, we can provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company.

Over the years, we have created “bespoke agencies” at Publicis Groupe Africa that house a variety of our capabilities –depending on our client’s needs – in one dedicated team. Examples of these are our Content Café, Nestlé One, Studio One, One Touch and PMI bespoke agency teams.

What We Do

Latest Work

News

Publicis Groupe Africa Boasts 12 Judges at 2024 IAB Bookmarks

The IAB Bookmark Awards measure not only excellence in craft and original, innovative work, but true effectiveness in the digital media and marketing industry. Publicis Groupe Africa is proud to have 12 jury members from the group across 8 different panels. Here, we speak to South Africa’s No.1 Executive Creative Director, Pete Little, and the head of the IAB Agency Council, Robyn Campbell, about what they’re looking for in 2024.

Giraffe Creative Awards 2024 Winners Announced

The Giraffe Creative Awards are hosted by Publicis Groupe Africa (PGA) annually to acknowledge the creative work from the agencies within the Groupe in Africa as well as its network of partner and affiliate agencies across the continent. Here are this year’s winners.

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