Insight

South Africans don’t like to think about saving for the future. In fact, only 6% of us have a retirement plan. So how do we engage with Sanlam’s clientele about saving and investing and reward financial responsibility in order to build loyalty and retention? 

Idea

Machine_ built a one-of-a-kind content marketing plan that personally connected clients through Sanlam Reality. Instead of selling products, we built a communications strategy centred on providing empowering content.