Connected creativity
across Africa
Your Digital Transformation Partner
Founded in 1926, Publicis Groupe is now the second-largest communications group in the world. Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey-anywhere in the world.
63 offices in 36 countries
Publicis Groupe Africa is a partnership of 63 communications agencies, with offices spanning 38 countries across the continent. We offer specialist services through our Communications, Media, Production and Commerce practices.
We have a presence in the following countries:
SOUTHERN AFRICA
Botswana, Malawi, Mozambique, Namibia, South Africa, Zambia, Zimbabwe
WEST AFRICA
Angola, Benin, Burkina Faso, Côte d’Ivoire, Ghana, Guinea Conakry, Mali, Niger, Nigeria, Senegal, Togo.
EAST AFRICA
Ethiopia, Kenya, Rwanda, Tanzania, Uganda
NORTH AFRICA
Algeria, Egypt, Morocco, Tunisia
CENTRAL AFRICA
Cameroon, Chad, Republic of the Congo, Democratic Republic of the Congo (DRC), Gabon`
INDIAN OCEAN
Madagascar, Mauritius
Where do we speak to fully integrated campaign offerings / land that any combination of the services can be combined. This is what makes the Groupe special.
Advertising Services
- TV, Radio, Print Advertising: Creation and placement of advertisements in traditional media channels.
- Digital Advertising: Display ads, programmatic buying, Google Ads, and banner advertising.
- Outdoor Advertising (OOH): Billboards, transit ads, and digital out-of-home (DOOH) media.
- Social Media Advertising: Facebook, Instagram, LinkedIn, Twitter, TikTok ads, including paid promotions.
- Mobile Advertising: Ads served on mobile devices, including in-app and mobile web advertising.
- Search Engine Marketing (SEM): Paid search (PPC) campaigns to drive traffic via search engines like Google and Bing.
Branding and Design Services
- Brand Strategy & Development: Crafting a brand’s identity, positioning, and messaging.
- Graphic Design: Design of logos, brochures, business cards, and brand assets.
- Packaging Design: Development of packaging solutions to communicate brand messaging.
- Website Design & Development: Creating user-friendly, visually appealing websites.
- UI/UX Design: Designing digital interfaces and improving user experiences.
- Corporate Identity: Creating cohesive brand collateral such as letterheads, presentations, and business cards.
Content Marketing Services
- Content Creation: Writing blog posts, articles, and whitepapers to engage target audiences.
- Video Production: Production of TV commercials, corporate videos, and branded content.
Photography Services: Product, corporate, and event photography. - Podcast Production: Scriptwriting, recording, and distribution of branded podcasts.
- Copywriting: Writing creative copy for ads, websites, brochures, and more.
- Branded Entertainment: Development of original content like web series or sponsorship of TV shows.
Digital Marketing Services
- Social Media Management: Strategy, content creation, and management of social profiles.
- Search Engine Optimization (SEO): Improving organic search rankings and driving traffic to websites.
- Email Marketing: Planning and executing email campaigns, newsletters, and drip campaigns.
- Influencer Marketing: Connecting brands with influencers to promote products/services on social media.
- Online Reputation Management: Monitoring and managing online brand mentions and reviews.
- E-commerce Solutions: Building and optimizing online stores and e-commerce platforms.
- Affiliate Marketing: Partnering with affiliates to drive product sales through performance-based models.
- Digital Analytics: Data analysis and reporting to optimize digital marketing strategies.
Media Planning & Buying
- Media Strategy: Developing a comprehensive media plan to target specific audiences.
- Media Buying: Purchasing media space across TV, radio, print, digital, and outdoor platforms.
- Programmatic Buying: Automated ad buying using real-time bidding (RTB) across digital platforms.
- Performance Marketing: Data-driven campaigns focused on measurable outcomes like conversions.
Experiential & Activation Marketing
- Event Planning & Activation: Organizing brand events, product launches, and live experiences.
- Pop-up Stores: Designing and executing temporary retail spaces for product engagement.
- Product Sampling & Demonstrations: Facilitating product trials in retail or event environments.
- Sponsorship Activation: Leveraging sponsorships for sports, entertainment, or cultural events.
- Promotions & Roadshows: On-the-ground promotional activities to engage with consumers.
Public Relations (PR) Services
- Media Relations: Managing press relations and securing media coverage.
- Corporate Communications: Building and managing corporate reputations through strategic communications.
- Crisis Management: Handling and mitigating crises with timely and effective communication.
- Event PR: Publicizing and managing media attention around corporate events.
- Thought Leadership: Creating and placing opinion pieces and interviews in relevant media.
- Internal Communications: Crafting communication strategies for employees and internal stakeholders.
Strategy & Consulting
- Marketing Strategy: Developing marketing plans that align with business objectives.
- Consumer Insights & Research: Conducting research to understand consumer behaviors, attitudes, and market trends.
- Brand Audits: Analyzing a brand’s strengths and weaknesses in the marketplace.
- Market Entry Strategy: Advising brands on how to launch in new markets.
- Competitive Analysis: Analyzing competitor strategies and market positioning.
Below-the-Line (BTL) Marketing
- Shopper Marketing: Strategy, Data Services & Retail Execution
- Direct Mail Campaigns: Targeted physical mail sent directly to customers.
- Telemarketing: Call-based marketing to promote products or services.
- Loyalty Programs: Creating customer loyalty initiatives like points, rewards, or discounts.
- In-Store Promotions: Point-of-sale displays, discount offers, and on-location marketing activities.
Technology & Innovation
- MarTech Solutions: Implementing marketing technology tools like CRM, analytics, and automation platforms.
- App Development: Designing and developing mobile apps for brand engagement or utility.
- Virtual Reality (VR) & Augmented Reality (AR): Creating immersive experiences to engage audiences.
- Chatbot & AI Integration: Implementing AI-driven customer engagement tools on websites and social media.
- Blockchain & NFTs: Leveraging blockchain technology for digital marketing, including creating branded NFTs.
Influencer & Affiliate Marketing
- Influencer Partnerships: Collaborating with influencers for brand promotions.
- Affiliate Programs: Managing partnerships with affiliates to drive online sales.
Sustainability & Corporate Social Responsibility (CSR)
- CSR Campaigns: Developing socially responsible campaigns that align with brand values.
- Sustainability Marketing: Highlighting eco-friendly practices and products in marketing initiatives.
- Cause Marketing: Tying brand marketing to social causes to drive both brand loyalty and positive change.
We’re looking for people who are creative in their thinking and who follow the path less travelled. People who truly understand what it takes to serve clients beyond expectations and crack their challenges with breakthrough creative ideas.
Sound like you? Apply to join Publicis Groupe Africa today.