Insight

Music is personal, it speaks for us. And with Spotify’s vast catalogue and smart personalisation, no profile is the same. So whatever you like, we’ve got it. We decided to tap into the sides of us many don’t see… the sides with a “surprising” taste.

Idea

From your stokvel-attending gogo to your hypebeast, you might be surprised to hear what they’re actually listening to. This through-the-line campaign from Machine_ included radio, online audio, social media, TVCs and OOH.